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Buick’s New FaceBook Connectivity

Fans of the redesigned Buick Regal can witness the vehicle for themselves at Walser Buick GMC Roseville - 2775 Long Lake Road in Roseville, MN. But they are also sharing experiences on the web. Buick alone has 118,000 Facebook friends and over 6600 Twitter followers.

General Motors is parlaying this online friends network into a sales opportunity. Social networking is a hugely important subset of today's marketing landscape, especially for auto makers. The company…

Buick sales for June are in and they are hot, hot, hot! So hot in fact, that the automaker actually earned the status of best-selling auto brand for June, 2011. Contributing to just over 13 percent of this growth was their sedans, particularly the spacious Buick LaCrosse which launched in the U.S. just last year. Recent reports indicate, in that short time, the LaCrosse accounts for approximately 1,000 year-over-year brand growth.

However, the…

Buick Outsells Lexus for Second Consecutive Month

Buick outsold Lexus during February, 2011 for the second consecutive month. Furthermore, Buick also outperformed Mercedes-Benz, Audi, and Acura. And they've managed to achieved all this with only four different vehicles on showroom floors: the Buick Enclave crossover, the Buick LaCrosse sedan, the Buick Lucerne sedan, and the Buick Regal sedan.

What we'll focus on here is Buick's notable triumph over Lexus. It's critical for many reasons. There's the obvious…

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